13 Jun, 2024

Impact of Expansion MRR on B2B Subscription Growth

Often, businesses mistakenly assume that revenue growth is achieved solely through new customer acquisition. However, that isn’t the case. While acquiring new customers is essential, Expansion Monthly Recurring Revenue (Expansion MRR) plays a pivotal role in sustaining and accelerating growth. Expansion MRR essentially represents the revenue generated from existing customers who upgrade or expand their […]

6 mins read